Why Tiktok is So Important

No matter how you describe it, the app is taking the digital world by storm, and marketers are taking note That,s Why Tiktok is so important.

A short history of TikTok

Since the app launched in 2016, TikTok’s user base has grown to incorporate quite 500 million people. It’s also just passed the one billion-downloads mark.

It shows no sign of slowing down, with a whopping 75 million sign ups in December 2018—up 275% from the previous year.

Those aren’t the sole landmark figures worth noting. The app, which is particularly fashionable Gen Z, has already courted controversy. In early 2019 they found themselves in predicament over child privacy law violations.

In response, App has increased security measures and launched online safety campaigns, teaming up last with Internet Matters.
But as big a deal because it seems? Is an honest fit you brand Luckily, we’ve answers.

Learn about TikTok stats, demographics, and early brand content to make a decision if it’s time for your brand to urge on board.

What is TikTok?

TikTok bills itself as a “destination for short-form mobile videos,” but in fact it comes with all the trimmings of a social media community, too.

Video creators can share vertical, looping videos between 15 and 60 seconds long . an in depth editing toolkit, with an array or filters and effects, and a huge music library, lets users tune and score their content to clever and comedic effect.

TikTok is usually mistaken as a lip-syncing app. this is often likely because it had been preceded by Musical.ly, a social app that was built around just that.

In 2017, TikTok’s parent company, Bytedance, purchased Musical.ly for $800 million. Bytedance had already launched Douyin, the forerunner.in China. After acquiring Musical.ly, the 2 platforms merged and launched app.

Key TikTok stats:

  • In February 2019, TikTok exceeded one billion installs from the App Store and Google Play. quite half these installs occurred in 2018.
  • Valued at $75 billion, TikTok’s parent company Bytedance surpassed Uber to become the world’s most precious start-up.
  • By November 2018, App was downloaded nearly 80 million times within the us .
  • Sensor Tower estimates TikTok made approximately $3.5 million in October 2018 from in-app purchases.
  • In November 2018, Facebook released Lasso, a “clone” of the TIkTok app that’s currently only available within the us.

How does TikTok work?

From TikTok’s algorithm, to duets and hashtag challenges, there are many facets of the TikTok platform worth knowing.

What can you do on it?

Here’s a point-by-point summary of the main things you can do on TikTok.


Watching and creating videos are central to the TikTok experience. Videos and slideshows are often uploaded or created in-app with stop and begin recording, timers, and other effects.


TikTok’s extensive music library and integration with Apple Music is where the app edges out all other social platforms.

Creators can add, remix, save, and find out songs and sounds via playlists, videos, and more. consistent with Genius, TikTok plays an enormous role in helping tracks climb the charts.

Video editing

During post creation, users can apply visual filters, time effects, split screens, transitions, stickers, GIFs, emoji, and other effects.


TikTok users can follow accounts that they like, and provides hearts, comments or shares on videos they enjoy. Videos, hashtags, sounds, and effects are often added to a user’s Favorites section.

Virtual money

TikTok offers in-app purchases of coins, which users can purchase to offer to creators. Prices for coins start at $1.39 for 100, and go up to $139.00 for 10,000.

Live streaming

Some creators have the ability to live stream on App.


In addition to tallying followers and accounts followed, App user profiles also show what percentage hearts the user’s content has received. As on Twitter and Instagram, official accounts are given blue checkmarks. Popular creators also are designated with orange checkmarks.


TikTok challenges typically prompt users with a well-liked song or hashtag like #LiteralLyrics or #AirplaneChallenge to make their own video round the theme. Challenges can go viral fast, especially since TikTok often features the hashtag on the search page.

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